High contrast is also very helpful when the user is outdoors and bright light makes the screen look dull. Optimum contrast is central to easy readability. Light-colored fonts may look aesthetically appealing, but make it very difficult to read, especially against a light background. Make sure there is plenty of contrast between the font and the background for easy readability. It is wiser to stick to simpler, less flowery, but more readable font like the one in the image on the right. Also carefully optimize line spacing, paragraph breaks and indentations so that the text throughout the app is consistent, coherent and easy to scan through.Īs elegant and pretty the font in the image on left may be, it’s hardly something you’d want to see when trying to order food online. Try to keep your font size upwards of 11 point as anything below that will strain readers’ eyes. However, users greatly prefer an app with clear, easy-to-read font. It’s easy to want to experiment and get artistic with fonts.

Here are a few things you can do to make the registration process simpler – Apps that ask for too many details, have a complex password authentication process or are difficult to get by in any other way often fail to get a user on-board successfully. Apps that won’t move forward unless email and password are provided are likely to be dropped for an alternate app. It is a good idea to allow your user to take a tour and experience the app for a little while and then gently remind them to sign up after that.Īlso, filling a signup form raises the possibilities of errors, unmatched passwords and various other hassles that could potentially drive the user away. The user needs to trust that your app will solve his/her problem, before providing any personal details. The user downloaded your app with the aim to browse, buy, book or find information about something. Users fear that sharing their email will lead to an onslaught of marketing emails.

However, it is a step that needs a rather careful approach.įorcing a user to provide personal information immediately after opening your app leads to discomfort and distraction. Of course, an app needs to get the user registered in order to provide a customized experience and increase conversions.

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